July 31st, 2007Don’t like seeing ads? Live with it!
I saw a post in a webmaster forum (and of course I replied) created by a user who claimed he hates seeing even a banner in a site and that he just stops reading the site and leaves. Oh really? I found this comment to be ignorant and mean and here is why.
Dear user who hates seeing ads on sites, I am sure you just started a site/forum and haven’t yet had the awesome chance to actually invest in it. Maybe you’re on a free host, “learning” to make a site, maybe you still believe that the sites need only to provide you with awesome information and not make sure they do live the next day.
Why do us, mean people with ads, put them on the first place? Maybe we want to get rich or maybe we just like to annoy you. Or maybe we try to make sure this site lives till the next domain renewal. If you, who read this “rant”, think the same as our friend in that thread, let’s try to explain you, why we have some ads on our sites.
My network consists of 15-17 sites as we speak. 13 forums, directories, article collections. Many sites run on 2-3 scripts and provide thousands of informative posts. They do cost: 15 domains have to be renewed each year. Hosting is not free either. So that we can have as little downtimes and lags as possible we run the sites on 2 reseller accounts. Make that 30 USD a month.
The huge luck in my case was that I was able to create my own layouts. I don’t pay for the designs, but make them myself. Instead of paying thousands of dollars on the themes, I made them and saved this money.
We do have to pay for some promotion though from time to time and also for some content writing (not too much, but that comes to 40 USD a month at least).
And here we are … almost bankrupt. For 5 years the network increased with new sites, new content and more visitors. For 5 years, the main admin (myself) has spent approximately 10 hours / day on the sites (weekends included). I stay up at night, I try to log in even at my normal job to write another article or post another support thread. Make the calculations and try to see how many dollars do all these thousands of work hours value? Are we talking thousands of dollars .. oh yeah.
But how much money do we make? Don’t be afraid, most of us don’t get rich over night. Most of us still pay from our own pocket for hosting/domains/promotion. Maybe we started earning a bit more, but all the money gets reinvested in the sites. As they grow we need to provide better support, more content and have better hosting plans.
As long as a site doesn’t overdo all the advertising, doesn’t flood you with popups, pop under ads, flash ads, referrals till you cannot see the real content anymore, don’t judge it too hard. Try to see the good content provided and understand that for this content someone loses nights, refuses to go out with friends, pays for a lot of things and is in a constant rush to offer you, the visitor/member even more good content.
If you found anything interesting in a site, stick to it and ignore the fact it displays a small banner. Don’t be afraid, that banner won’t put them alongside Bill Gates. That banner might get them 20 USD in a month or a bit more so that, when someone makes fun of the time and money they put into such a bad business, they can reply … “But I did earn some money”. Most of the time this money is so little we are far from recovering all expenses. But it makes us continue the journey and provide you with more useful content.






















This is something I really like. An entire movement towards regaining some of the good things the Internet used to have: cooperation, people who helped each others and didn’t just run for high PR forgetting to reward their content writers.



